Facebook Launches Timeline for Brand Pages
As of yesterday, Facebook timeline for Brands was launched. We want to hear what you think! Swell or not? What does this mean for you? On March 30, your Facebook business page will automatically switch to the new Facebook timeline for brands format…but don’t stress…while …
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Facebook Timeline for Brands – Cover Photo Do’s and Dont’s
A few quick hints to point you in the right direction when organising your cover photo. Do Do not
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Your marketing
The great benefit business owners have today is that they have more power over their marketing than ever before. They can control and tweak their marketing activities very easily with the multitude of options available. Marketing is not something you can simply afford to set …
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Dress up your emails with a professional email address
What is the mark of professionalism? When it comes to email marketing, sending out a campaign from a yahoo account is a little like wearing a suit with visible stains to a job interview. If you can’t take the time to clean your clothes, why …
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The Importance of Email on Mobile Devices
The prevalence of mobile devices such as smart phones and tablet computers has had a significant impact on how people view their email. According to statistics compiled in 2010, over 70.1 million mobile users accessed email on their mobile device at least once a month, …
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Google launches Google+ Pages….what’s all the fuss?
Today, Google launched their Google+ solution for business. With the ability to link in with your existing Google Places account, Google+ Pages for Business is set to give Facebook Pages a run for their money! Off the Page is there ready to rock’n roll, please +1 our …
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Privacy Commissioner concludes Sony Playstation investigation
Cyber hacking plagues the online community constantly – Sony PlayStation know this well, between 17 and 19 April this year 77 million PlayStation customer accounts worldwide were hacked. This included almost 1.6 million Australian accounts. Information included stolen included names, addresses, user names , passwords and possibly credit card details. The Australian Privacy …
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Welcome aboard Stephen!
We are super pleased to announce the recent arrival of Stephen Claringbould to the team at Off the Page! Stephen has been working in the background at Off the Page for the past few years but as of this week has come on board in …
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How to incorporate social sharing in your emails
By choosing when and how to incorporate social media into your email campaigns, you can create higher participation rates and engagement with your content. Get their attention. People are inundated with information on a daily basis. In order to prompt them to voluntarily pass on …
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What to expect when you’re expecting (open rates)
What is an Open Rate, and How it is Calculated? Open rates are supposed to be the measure of how many people open a particular email. A 40% open rate, for example, would mean that every 4 out of 10 emails (successfully) sent by a …
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