The great benefit business owners have today is that they have more power over their marketing than ever before. They can control and tweak their marketing activities very easily with the multitude of options available. Marketing is not something you can simply afford to set and forget,
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What is the mark of professionalism? When it comes to email marketing, sending out a campaign from a yahoo account is a little like wearing a suit with visible stains to a job interview. If you can’t take the time to clean your clothes, why would anyone
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The prevalence of mobile devices such as smart phones and tablet computers has had a significant impact on how people view their email. According to statistics compiled in 2010, over 70.1 million mobile users accessed email on their mobile device at least once a month, while 43.5
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Today, Google launched their Google+ solution for business. With the ability to link in with your existing Google Places account, Google+ Pages for Business is set to give Facebook Pages a run for their money! Off the Page is there ready to rock’n roll, please +1 our page! We’re
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Cyber hacking plagues the online community constantly – Sony PlayStation know this well, between 17 and 19 April this year 77 million PlayStation customer accounts worldwide were hacked. This included almost 1.6 million Australian accounts. Information included stolen included names, addresses, user names , passwords and possibly credit card details. The Australian Privacy Commissioner has
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We are super pleased to announce the recent arrival of Stephen Claringbould to the team at Off the Page! Stephen has been working in the background at Off the Page for the past few years but as of this week has come on board in a full
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By choosing when and how to incorporate social media into your email campaigns, you can create higher participation rates and engagement with your content. Get their attention. People are inundated with information on a daily basis. In order to prompt them to voluntarily pass on your email
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What is an Open Rate, and How it is Calculated? Open rates are supposed to be the measure of how many people open a particular email. A 40% open rate, for example, would mean that every 4 out of 10 emails (successfully) sent by a marketer were
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Creating an email newsletter takes time and effort. There’s the initial draft, followed by the content revision, and then the tweaks. Then there’s the HTML coding and adjustments, the recipient list double-check, and some last minute proofreading. Finally, it’s time to hit send. So who thought it
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The terms “single opt-in” and “double opt-in” describe different systems for adding users to an email marketing database. In a single opt-in system, the new subscriber inputs their email address into the system using a subscriber form. This action automatically adds them to the database. In a
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