-
The importance of image to text ratio
A picture is only worth a thousand words if someone sees it. I am routinely surprised at the number of emails I receive from well known and prominent brands, that have clearly invested in gorgeous designs for their email campaigns, sitting unnoticed in my junk folder. Why? …
Read More -
Fix that weird gap appearing between images in Gmail
Wondering why your gorgeous HTML emails render differently in Gmail? Last year, Gmail changed the way it handles HTML emails, adding margins around images. As a result you’ll find design and layout breakages happening when viewing your email in Gmail. If you’re finding mysterious gaps …
Read More -
Before you hit ‘Send’….Review!
[custom_frame_right] [/custom_frame_right] Reviewing your email design and checking if it renders properly for major email clients is crutial to ensure the message your campaign is delivering is actually received by readers. Does your design clearly represent your brand? According to the Spam Act 2003, subscribers …
Read More -
Test, Test and Test Again
[custom_frame_right] [/custom_frame_right] Testing is the single most important thing you can do. Start with simple A/B split tests and repeat the test a few times to verify your results. To run a simple A/B split test: Create two or more messages. Send them to randomised …
Read More -
Why Gmail priority inbox will be good for email marketing
So, if you watch this very endearing video, you may be inclined to believe that Gmail Priority Inbox, Google’s new way of managing what emails you receive and what emails are classified as spam, is the best thing since sliced bread. Indeed, Google’s new way …
Read More
