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Outstanding use of the from name, subject line and teaser text
We talk about the importance of a well thought out from name, subject line and teaser text in a number of our articles. Using these three elements wisely in your email campaign can work wonders to improve your deliverability. Whilst I see many ‘ok’ examples …
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It’s all in a subject line
[custom_frame_right] [/custom_frame_right] The subject line of your email will be the deciding factor in whether a subscriber reads or deletes your email. You have less than two seconds and 50 characters to engage your reader and compel them to read the body of your email. …
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Get your subject line to stand out in the inbox
[custom_frame_right] [/custom_frame_right] Short and sweet is the key to capturing your readers’ eye when it comes to writing subject lines for your emails. They must engage the recipient’s attention enough to entice them to read the email content. 6 tips to get your subject line …
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